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We, humans, have been evolving, from apes to humans and now from traditional viewership to ‘Netflix and Chill’. Naturally, an increase of Over-the-top media services led to OTT’s impact on cinema and TV. Brief About OTT To understand the impact of OTT on cinema and television, we need to know what OTT actually is. These […]
With the advancement of competition and technology, entrepreneurship has become a survival art. An art of excellence! Only those who use their resources in the most judicious manner shall be the show stopper. Best of business practices coupled with the right kind of marketing can hit the bull’s eye. Digital marketing trends will help you […]
Among billions of searches on Google in a day, the first five organic results on the first page of search hold 67.70% of total clicks. That seems fair, I don’t remember the last time I went to the second page of Google while searching. When you start a business, you think “this is it” and […]
Wouldn’t it be great if your business could put on their glasses, tie up their shoelaces, and discover which demographic to target, know them better, and reach them faster and more efficiently? That, and more, are the reasons why you need these digital marketing automation tools. Yes, it does sound absurd but (hear me out) […]
First of all, congratulations and a big applaud to everyone starting up their own business. Thinking of a new concept or out-of-the-box idea is not easy and advertising your business through Facebook ads really stretching these days. Everything, in the end, comes down whether you realized your concept into a business or not. And since, […]
The world of technology is changing. Technology has captured all the aspects in the past few years. Technology has made our lives easier and is doing so continuously. Today there’s no sector which is untouched by technology. Even in educational institutions, technology plays an important role today. The Indian education sector is slowly realizing the need […]
LinkedIn is a social network that provides employment-oriented service. It allows creating professional relationships with the members. It’s the best way to connect with recruiters. you can also use this platform for getting social leads. Hence you can use LinkedIn connections to convert your audience to your potential customers. Here are 5 Ways to turn […]
Publicity basically means spreading awareness about your product or services via media. Often one finds himself in a pickle while allocating funds for publicity. As it is a strategic procedure that works around building your brand image. One needs to be evaluative and efficient while planning out the publicity campaigns as the market today provides […]
So here’s the deal, the crowd is dynamic today and you need to understand how demanding advertising and branding is. It is the sole element that makes and breaks your position in the market. Customers today comprehend your products not on the product itself but how you present it to them and where your company […]
Over the last decade, there has been a major shift from traditional marketing to inbound marketing. Difference between the two is that one is base on the philosophy of pushing the product or service to the customers and the other helps in pulling the customers to the product or the service. Inbound marketing further allows […]