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SEO for Small Business: 6 Ways to Improve it for Business Growth
- June 22, 2020
- Posted by: admin
- Category: Marketing
Among billions of searches on Google in a day, the first five organic results on the first page of search hold 67.70% of total clicks. That seems fair, I don’t remember the last time I went to the second page of Google while searching. When you start a business, you think “this is it” and expect people to show up at your website. Well, that’s not quite how online businesses work. Most well-established companies know the importance of SEO (Search Engine Optimization) and how to do it right. Therefore, this article focuses on SEO for small businesses and how it can improve your online business presence.
Also, in the spirit of helping aspiring entrepreneurs, we have included tips which:
- Get your business to perform well online without investing any big bucks
- Do not require you to become a tech-savvy to do SEO
1. Google My Business
If you have a local business and planning to get an online presence. Google My Business helps with exactly that and more. This service allows you to submit your local business details: company name, number, and address.
Once you’re listed in there, you get rank in the localized pack. While searching for a business, we see the map and 3 listings on the top. That is what a localized pack is, and it helps to rank as on top as possible with these tips.
2. Create SEO friendly Content
If you have an online business but do not have a blog on your website, you are simply pushing off your visitors.
Related: How to start a blog
Once you have a blog, understand, Search Engine Optimization revolves around content: content quality and content marketing. To make sure the content you provide is of significant quality:
Be niche specific: Google has an update called Hummingbird, through which they decide which websites focus on a particular, thorough niche, and that increases the chances of getting an overall better rank.
Provide value from all around: It is important that your readers gain not only what they were looking for but additional and valuable information. You can also create a roundup post to include suggestions from experts in your blog and ask those influencers to share the content as they get the freer press out of it.
3. Keyword Research
The most harmful thing you can do to your piece of content is bombarding it with unnecessary keywords that ruin the reader’s experience. While you need to be careful of that mistake, you also need to make sure the Google crawl bots reach your website, and for that, you need to do keyword research.
To explain, this better here’s what CEO of Google, Sundar Pichai, says “Any time you type in a keyword as Google we have gone and stored copies of billions of pages in our index. We take the keyword and match it against their pages and rank them based on 200+ signals- things like relevance, popularity, and how other people are using it.”
4. Title and Meta Description
When searching on Google, each result shows a link on the top and description below it. As a reader, those are the first thing that reaches us, and based on that we decide if the article is what we are looking for or not.
Well, Google knows it and they are 2 out of 200 factors considered by Google while ranking a website. Therefore, make sure:
- The title of your blog is not only unique and catchy for readers but also has the targeted keyword included for SEO.
- Same with the meta description, it should precisely tell the reader what the article holds and include the keyword for a better understanding of the reader and better ranking for SEO.
5. Use Google Search Console
That’s right, Google offers a service, Google Search Console, for websites to rank better on Google. Sign up now, it is free to use and highly improves SEO for small business.
This tool takes some time to collect and integrate all the data. However, once it does, it shows you your website statistics the way Google sees it. Also, it shows you which pages drive you the maximum traffic and which needs improvement. To give you detailed information, it shows you all the keywords for a specific blog article.
Another way it helps you analyze and fix your online business website is by showing you impression statistics. It doesn’t only show you how many people clicked on the blog but also how many didn’t click through and scrolled right through it.
6. Link building
It is important to include links within your content. Of course, you should do internal linking, where you insert links to your blog articles and pages within each other. However, what most of the entrepreneurs miss out, mainly because it seems difficult, is getting backlinks.
Backlinks are when some other websites link one of your articles within their content and that directs the readers to your web post. Especially while focusing on SEO for small business, it is more than important to gain backlinks from quality websites. To do so you need to reach your competitors and ask them to provide backlinks. However, it is not that easy, you require a piece of content that is so well-researched, high in quality, and detailed. Feel free to mail, actually, custom mail all your competitors and break down why inserting a link to your article is good for them as well.
Bonus: 2 Underrated Tips to improve SEO for Small Business
- Get online reviews for your business. In a subtle way, ask customers to give you authentic reviews to help to build leads.
- Include localized terms in your blog posts and queries. Also, include your location, company name, and phone number in any major pages on your business website.