Mobile App Development Trends To Watch In 2018


2018 is a special year for the tech lovers and the mobile app development universe as this marks the tin anniversary (10 years) for the app stores; both the Apple App store and the Android Market. The marketers and the mobile world have witnessed heavy imprints that too at an unimaginable rate over the past decade.
As per the latest survey, an average user spends 2.3 hours per day on mobile applications. The importance and impact that can be generated by the app can now not be undermined. Mobile app development is an important strategic and technological tool which is equally impactful for each and every industry.
A useful mobile app is the one that enables that the users can stay connected with the latest trends in the market and accelerates the growth rate of the business. Mobile apps have become the focal point of industrial involvement and technological revolution. This sector seems to be flourishing at a rapid and effective pace. Let us have a look at the trends which pose the possibility of leaving powerful footprints beyond 2018 also.

Artificial intelligence

The AI is the focal point of making the mobile app development smarter day by day. Literally speaking, the artificial intelligence can be understood as that branch of computer science which deals with writing computer programs that can solve problems creatively. The Machine learning is that type of Artificial Intelligence which enables the human involvement to be reduced to a minimum and the computer systems are trained in a manner to learn the things without programming them. This is a major factor in operational cost reduction and which in turn helps to increase the returns to scale and returns to factors. The productivity of the entity with respect to customer assistance is also multiplied.

Mobile payments

The previous year in mobile app development has witnessed a rapid connection of banks with the mobile wallets which enabled mobile payments and this was in favor of both, the online and the mobile banking transactions. Now, with the first quarter of this financial already coming to an end we can vouch that this year as well this trend shall be the talk of the financial world. This trend has influenced the method and time of payment; especially in the retail sector majorly. Customers now use their phone as a device to ease all the financial transactions. This has been widely accepted and appreciatively adopted by the customers at a large scale. The number of retailers diverting to use this methodology keeps on increasing day by day.

Face identification

The whole idea of the Apple Company waiting for the facial recognition technology to become more efficient is to change the way people now look at their mobile devices. The company has again set the standard of the trend by making the users interact with the phones as they now use this system as a form of security identity. This is more trustable as a face is the most secure way of protecting the confidential data. The company has also gained a lot of customer base plus the monetary advancement has also increased with the induction of this technology. The idea for the competitors to capitalize on the success of the trend is not anything which seems far away. So, we all can be well prepared to witness the rise in this technology.

On-demand apps

The exclusively dedicated apps which cater to the needs of particular needs like the ‘UBER’ or ‘JUST EAT’ gained a massive popularity recently. We can say with some confidence that this trend shall come into more mainstream this year as well due to the basic fact that it helps to make the lives of people easier and these types of apps can be used from anywhere. It is an interesting rise in the taste and preference of the consumers and shall be something to look forward to.

Cloud-based apps

Storage space is the major issue which growing greed for information and picture storage has created with the smartphones. The apps are being downloaded in abundance and space is a limiting factor. The inbuilt space plus the external storage devices are not sufficient sometimes as the number of apps being used keeps on increasing. This is a growing problem and one can expect that 2018 shall progress to the rise of cloud-based storage. With the use of this technology, users shall not have to worry about the space within the device. This is a very promising and need of the hour technique.


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