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How to update blog post and boost SEO
- September 14, 2020
- Posted by: Shantam Khetan
- Category: Growth strategy
Do You like to boost your organic traffic without publishing new content and looking to update blog post and boost SEO? Then you are in the right place Scroll down for easy steps.
If you are spending your valuable time to update old blog posts to boost SEO, you will enjoy increased traffic, readership, and also you will save money paid for a new blog. And the best part is pages in google index for long have high ranking power and wasting the power ranking by ignoring the content update blog and boost SEO is stupidity.
As a blogger, you know how difficult it is to create new content and rank new pages on google. It unnecessarily takes your time depending upon your site’s ranking power. However, when you update old blog posts that are already old in Google’s eye, you get a sudden ranking boost. A Web page is given a freshness score based on its inception date. The older the blog post it will state in the eyes of Google for some niches.
What Blog Post To update and boost SEO
Always remember that you should update that top 20% of high-impact blog posts that can increase your traffic by 80%. By doing so, you will be making effective use of your time, energy, and budget.
1. It would be best if you considered updating the blog posts that satisfy all the below conditions.
2. Blog posts updated more than a year ago (or less depending upon the content’s shelf-life)
3. The posts with outdated information.
4. Blog posts that were getting good traffic, but not now
Why do blog post-click-through rates drop?
If your blog is seeing a drop in CTR, it’s most likely because:
- People are choosing to read other posts that were published more recently.
- The information in your posts is outdated.
- People’s questions are already answered in the search results without having to click your link.
- Your seats aren’t optimized for mobile phones and tablets.
- Your post shows up on the first page, but people don’t scroll far enough to see it.
1. Focus on the posts that are already performing well or need the most help.
When you pick a blog post to republish, the goal is to take something that is already doing fantastic and help it become even better. Some indicators that a post is a good fit for republishing are:
- The post is more than two years old.
- The post is already on the 2nd or any page on google
- It was maximum times on social media
- The post is directly related to the product or service you sell
- The time people spend on the page is above average
On the opposite end of that spectrum, you’ll also want to update (or even delete) post with incorrect or rejected information. Your blog posts with the highest amount of impressions and CTR are most likely the ones you’ll want to consider republishing. In contrast, the ones with the lowest impressions and CTR are the ones you’ll want to double-check to make sure they aren’t missing any of the SEO fundamentals we talked about earlier.
2. Remove outdated information or references.
Now that you’ve picked the blog posts you want to update, there are some immediate things you can begin trimming to improve them.
- References to businesses and organizations that have closed or become problematic
- Memes or pop culture references that keep your content from being evergreen
- Any mentions of time like, “It’s been one year since”.
- Outdated statistics
- Outdated or irrelevant links (which we’ll talk more about later)
Your ultimate goal is to omit anything that keeps the post from being evergreen.
3. Remove broken links, and add new ones to current sources or your posts.
Broken links hurt SEO and will drop your page lower in Google searches. Luckily, fixing links can be easy if you use Broken Link Checker or the Check My Links Chrome extension to locate links on your website that no longer work.
Your topic-related blog posts can also make great replacements for broken links. If you don’t already regularly link to your posts, you need to consider creating topic clusters, which are posts with topics that build off each other. Topic clusters keep people on your blog when they click the continuous related links.
4. Update your blog post and boost SEO By Optimizing your URL.
Your post’s URL will need to be updated for better SEO ranking, if:
- It includes dates
- It’s too long or stuffed full of unnecessary words
- It’s completely unstructured and incoherent
- It doesn’t contain keywords.
5. Make sure your page speed is fast.
Speed is everything in SEO ranking, which is why you need to check yours with tools like PageSpeed Insights. A three-second page load time is perfectly average—but anything below one second is at an end what you should shoot for if your site takes more then three seconds, you need to hustle to increase its speed. 40% of consumers ignore that page takes more than three seconds to load.
You increase your posts’ load times by compressing your image files and ensuring your website’s theme is optimized for mobile and tablets.
6. Increase the post’s word count.
Long-form blog content always ranks better, but every word you add needs to bring value to the reader. In-depth details, steps, and case studies are all great additions to your post that are generally helpful to readers. Adding quotes from experts has also become a popular way to bulk up blog posts. Quotes break up the text, give you more opportunities to link back to sources with high Domain Authorities, and directly back up your claims.
7. Resubmit your page in Google Search Console.
After you’ve made all your updates, the final thing you need to do is resubmit your new page in Google Search Console. This will cause a direct request for Google to crawl or visit your website for tracking purposes, and your blog post will be reindexed ASAP.
These steps help you update your old BLOG post and boost your SEO and make you top the ranking list with fewer efforts by just following steps.