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Book to revolutionize your business
- September 10, 2021
- Posted by: Shantam Khetan
- Category: Growth strategy
Who doesn’t dream of revolutionizing your business or industry, making life easier for people, and getting rich in the process? With the amount of cookie-cutter business which is launched today and the world is ready for every industrial revolution. Various books make you grow and educate you about the business world. To know more, scroll down to get access to the list of books to revolutionize your business.
Tips to Revolutionize your business by leaders
Start with what you know
While this might seem obvious, very few entrepreneurs ever dive into an industry, they’re not entirely sure of and come out on a positive. Lord Alan Sugar, who heads up the British version of The Apprentice, considers this to be of utmost importance and has been publicly critical of entrepreneurs who set up a business “because you just randomly think it’s a good idea.”
“If money is your only hope for independence, you will never have it. The only real security that a man can have in this world is a reserve of knowledge, experience, and ability.” — Henry Ford
Promote from within
Studies show that companies that promote from within have higher employee morale and lower turnover rates. Employee turnover is expensive: it costs, on average, 30 to 50 percent of an entry-level employee’s salary to replace them, and as much as 400 percent of a senior-level employee’s annual salary to replace highly specialized employees. Not only is it less expensive to promote from within, but it’s better for business, too.
“One powerful way to create dedicated employees is to train them for the next step in their career and then promote them when a position is available. If a business is small, it remains important to create an atmosphere of personal and professional growth. Allow workers to learn new skills and take on new responsibilities as they prove capable.”
Be prepared to fire people and do it
After Shark Tank fame, Kevin O’Leary sold his business, The Learning Company, for $4.2 billion in 1999. And, according to O’Leary, the first thing you need to be prepared to do is to fire someone. Yes, firing employees can be challenging, especially if they’ve been loyal to your company through difficult times. But if the employee fails to contribute to the business, you’ve got to drop the dead weight. You’ll both be happier going your separate ways.
“You need to be willing to fire someone once they lose their direction with the business. There is no debate on this one—you have to fire them. The first moment you think about firing someone; you should do it. I know that sounds cold, but it isn’t. It’s part of the Darwinian nature of business.”
Enjoys the ride
You may not like the experience of running a business every day, but if you don’t have an underlying passion for what you do — and the ability to enjoy the process — you’ll be miserable. And this misery will start to infect others at your company, too. Just ask Richard Branson, considered to be one of the most dynamic entrepreneurs alive today.
In his book, “Like a Virgin: Secrets They Won’t Tell You At Business School “:
“When I started Virgin from a basement in West London, there was no great plan or strategy. I didn’t set out to build a business empire … For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.”
Revolutionize your business By getting outrageous
This piece of advice is one of the more controversial on this list, but, coming from an extremely successful entrepreneur, we couldn’t possibly omit it. Donald Trump, who is currently a Republican candidate for the United States presidency, previously amassed his fortune of more than $10 billion in the entertainment industry. It also fits nicely with the continued importance of brand building: when you build a business, you’re not just building a company. It’s also an extension of your brand.
As Trump wrote in his 1987 book, “The Art of the Deal:”
“I’m not saying that they necessarily like me. Sometimes they write positively, and sometimes they write negatively. But from a pure business point of view, the benefits of being written about have far outweighed the drawbacks — that’s why a little hyperbole never hurts.”
Going from entrepreneurial dreams to self-made success won’t happen overnight. When you’re drowning in marketing metrics, spreadsheets, and purchase orders, don’t lose sight of the end goal.
remark: Strategies to grow your business
Various marketing books will revolutionize any business
1. Scientific Advertising by Claude C.Hopkins
2. Ogilvy in Advertising by David Ogilvy
3. How to get what you can with all you have from Jay Abraham
4. Innovative advertising by Eugene M. Schwartz
5. Seth Godin’s Purple cow
6. Influence: Science and Practice by Robert Cialdini
7. Crushing It! by Gary Vaynerchuk
8. Positioning: The Battle for your sanity by Al Ries and Jack Trout
9. Triggers by Joseph sugarman
10. The life of P.T. Barnum by P.T. Barnum
11. Guerilla Marketing by Jay Conrad Levinson
12. B.S. Guide to social with direct Response
By Dan S. Kennedy and Kim Walsh Phillips
All these are the best Marketing Books. That will Revolutionize your Business and help you grow and make it successful in all aspects. Knowledge by reading gives you a viewpoint and increases your intellectual thinking over the business world.