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Best Instagram Tools for Business Growth in 2020
The importance of social media marketing has been increasing tremendously over the years as it helps in giving a unique identity to your business. Among these social media networks, Instagram has one of the leading customer bases. With more than 1 billion monthly active users, Instagram has proven to be crucial for entrepreneurs. That has led to the importance of various Instagram tools for the growth of your business.
How Instagram Tools Can Help Your Business Grow?
Instagram has been making marketing easy for entrepreneurs and marketers. You can publish your content, tell your story, or simply connect with users to understand them better. creating a better relationship with the users as it portrays businesses’ transparency and Thus, besides making online marketing better and smoother, Instagram also helps in authenticity.
Also, since the recent and sudden ban of 59 Chinese apps, the value of Instagram has been shooting up. A new feature, Instagram reels, has helped to promote video content better than ever. Also, a lot of users from TikTok, one of the 59 banned apps, have been shifting to Instagram. This opens up a whole new space for opportunities to create your online brand or to grow the existing business.
Instagram Tools for Massive Business Growth
While you can post regular and simple posts on Instagram, you might be getting outdone by marketers who understand the importance of Instagram growth tools. In order to make better use of this social media network, it is essential to use the right Instagram tools for your business to grow.
This Instagram tool helps you understand the importance of posting regular content as it attracts new and long-lost followers. To do so, it has a feature to help you know which time of the day is most beneficial to post on Instagram. Along with that, Iconosquare helps you find the best hashtags for your business for better and relevant user reach. You can see how an individual hashtag performs for your business and decide their usage accordingly. The best feature of this Instagram tool, according to me, is its media library. You can browse and select through the posts all ready to be uploaded to save time.
Pricing: It has a 14 day free trial period with no card details required for the duration. The paid version ranges from $29 to $79 on a monthly basis.
2. Social Blade
Social Blade is a free tool to check statistics and analysis of your Instagram posts and see what can be done better. Also, it gives entrepreneurs access to public databases so you know which posts will lead to better growth. This tool helps in understanding competitors’ strategies as except for your business statistics, it allows you to check the analytics of other Instagram accounts too. Thus, you can check where you rank on the platform based on subscribers and other aspects so you can plan your social media marketing accordingly.
It is most suitable for the small businesses as the tool provides not only day-to-day follower tracking to understand which days and posts work best for you, but also shows your earning details, all in one place.
Pricing: Free of cost
Related: Advertise like market leaders
This social media platform is most famous for its feature that allows you to schedule your Instagram posts beforehand. The tool is one of the most easy-to-use Instagram growth tools available online. If you’ve been using Instagram for a while now, you understand that it’s not just about the posting, reposting matters too.
Considering that aspect, Buffer’s repost feature does the reposting for you. No wasting time in taking screenshots, deciding the caption, and reposting it using other technicalities. The whole concept of the tool helps you to improve overall consistency, which is a real challenge.
Pricing: Free trial for 7 days and the paid version costs $15 per month.
It is a given: in order to have better engagement, you need more followers. However, it is not easy to gain real followers and make them stick with your business’ online profiles.
Kicksta, an Instagram marketing service, helps you to put your Instagram business profile on autopilot. Some of its features include: engages with relevant accounts, likes and comments on posts, and interacts with users. This tool reaches out to the relevant accounts and engages with specific users.
With more than 25 million businesses on Instagram, it is important to have your unique identity and maintain authenticity. To do so, Kicksta helps finding the most suitable hashtags while optimizing the overall account.
Pricing: Its standard plan’s monthly cost is $49, whereas, the premium plan is $99 monthly. Also, it gives a 14-day money-back guarantee.
5. Picture.io Influence Score
Created by Chute, a user-generated content marketing platform, Picture.io is one of the rare tools which offer to calculate Instagram influence score. It uses metrics such as follower base, community trends, and engagement statistics to calculate the same. The tool is not as diverse as some other tools when it comes to the availability of features, but it is the right fit for small size businesses. If you’re simply starting with Instagram for business and are not sure how to use Instagram tools for growth, this tool can be of help. With the Instagram influence score, it is easier to get a more collected form of data rather than understanding all the aspects at the initial stage.
Except for the Instagram influence score, this tool provides an informal summary of your and competitors’ performances.
6. Social Rank
Unlike Picture.io, Social Rank focuses on details of statistics and analytics of your Instagram business profile. Mainly, it helps you with the insights of followers. Knowing your audience is crucial to run a business, this tool does that by identifying and organizing your Instagram followers.
It provides such metrics for Instagram as well as for Twitter. As the tool is specifically concerned with your audience, it collects data like age, location, and gender of users so you can plan targeting strategies in accordance with that. Also, it shows you which words your followers use in their posts or bios to understand them better and to understand what they might like.
Pricing: Starts from $24 per month. However, its most popular plan: Premium, costs $49 on a monthly basis.
Grum is one of the leading Instagram tools for business growth. This tool has taken scheduling posts to a higher level. It is the only tool where you don’t require to manually click ‘publish’, once the posts are scheduled. Also, it does so not only for the photos but for the video posts too. Above that, it gives you the option to use more than 1 Instagram account to use all its features.
Statistically, 50% of Instagram accounts use ‘Explore’ daily. Therefore, consistency in your posts increases the chance of your business being discovered by new users. Also, for those who prefer working on desktop over mobile phones, Grum allows you to schedule posts from your desktop.
Pricing: A 3-day free trial. The paid version costs $9.95 per month (for 1-2 Instagram accounts)
8. Hashtags For Likes
As the name suggests, this tool provides trendy and relevant hashtags to make your posts reach the target users. Not many businesses use a data-driven or strategic approach to decide which hashtags to use, neither is that feasible. Also, with the importance of hashtags being overlooked, not much attention is paid by marketers. However, the Instagram algorithm does. Thus, this tool is a must-have for any business striving to improve its online presence.
Instagram Tools to Create Better Posts
We all understand the importance of using Instagram as a social media marketing platform, and now, we know the tools to do that effectively. However, no quantity or quality of marketing will turn out to be working in the long-run if the quality of posts is not up to the mark. Therefore, here are tools to help you with it:
Canva is vital for small businesses as they don’t have a team of designers. Using Canva, you can create posts of a similar quality as a designer. With posts, Canva has a wide range of Stories templates too. With 500 million people using Instagram Stories every day, this feature can work wonders.
Pricing: Its free version allows quite a lot of templates and flexibility. The paid version costs $9.95/month (Pro plan) and $30/month (Enterprise plan)
Pictures speak for itself, true, but a video explains itself. Around 75% of the online market gets motivated by videos. Also, Some users prefer a brief explanation or description of products or companies. With the tool, InVideo, you can easily create and edit such videos for better marketing.
Pricing: Currently, with 50% off, starts at $10 per month for the Business plan and $30 on a monthly basis for the Unlimited plan.