Over the last decade, there has been a major shift from traditional marketing to inbound marketing. Difference between the two is that one is base on the philosophy of pushing the product or service to the customers and the other helps in pulling the customers to the product or the service. Inbound marketing further allows you to use content marketing.
let’s start by understanding What is content marketing? It is a strategic marketing approach. It is all about creating and distributing valuable, relevant and consistent content to attract and keep a clearly defined audience. Its main motive is to ultimately drive profitable customer action. Today the majority of marketers are using content marketing. The most prominent organizations in the world, like P&G, Microsoft, Cisco Systems, and John Deere. In today’s marketing, it is also developed and executed by small businesses and one-person shops around the globe. Why? Because it works and has many benefits. Here we will be highlighting the top 10 reasons to use content marketing
1.Develops lasting relationships with an audience
In today’s era, every business can successfully market their products or services by offering content that educates and provides a solution to their customer’s biggest challenges. When a customer finds you through the effective content you offer, they begin to form a connection built on trust. It creates loyalty and trust, with your current and prospects customers.
2.Helps in driving high conversion rates
A business that utilizes content effectively as part of a strategy sees improvements in their bottom line — especially in sales. An effective content helps to convert a stranger into a customer. When you place anything on your website, whether it be a call-to-action, an eBook or a form, it helps in conversions which lead to effective lead nurturing.
3.Brings more traffic to your site
Content marketing is one of the most powerful weapons of inbound marketing. The purpose of content marketing is to open the audience to content and to drive traffic to the website. It helps in attracting the attention of the prospect.
4.Helps buyers to move through buyer’s journey quickly
Creating buyer personas and identifying the key issues of your audience is an essential element in effective planning. Once you’ve established the content which your audience is seeking and distribute it effectively. You can actually help the buyer to move quickly through the buyer journey as your business is a solution to his problem.
5. Content marketing is cost-effective.
Content marketing enables marketers to build a targeted, engaged audience over time, rather than using advertising to rent eyeballs when the need arises. As the focus is on target personals much cost is saved. Also, content marketing allows its producing 3 times more leads.
6. Publishing blogs and other types of content helps you remain competitive.
In inbound marketing strategy, the priority is to create engaging content. This helps you to remain competitive. Thus, Hubspot’s blogging research showed that blogging two to three times a week gains more impact than posting fifty posts. It helps in increasing more traffic and helps in maintaining a competitive edge
7.Aids search engine optimization (SEO)
SEO is about researching and finding relevant keywords and content marketing helps to make use of them in your content so they rank higher in the search engine results pages (SERPs). You should never stuff a page with keywords. SEO and content work in balance. According to Neil Patel, SEO is actually all about content marketing.
8. Content marketing is one of the important factors to rank well in Google
Google is obsessed with providing their users with the search experiences that deliver what they’re looking for. Informative content is often the best way to provide that experience. Great content, therefore, helps your business to rank well on google.
9.Build brand awareness
Reputation is an important factor which helps in developing and sustaining brand affinity. It’s not enough to just make or sell high-quality goods or services. You need to become a trustworthy voice in the industry and one of the best ways to do that is by producing high-quality content. Effective content will help in building the awareness of your brand.
10.Supportive of All Online Marketing Channels and Activities
Aligning all your marketing activities and channels are tough, especially with the number of channels and activities that go into marketing today. Content acts as the glue that binds between different marketing channel. It also helps in the growth of your business. It’s a great tool for ensuring that all your marketing messages are in sync all the time.
For today’s marketing, content marketing helps your community and your audience relate to you. Content marketing can also help you reach potential customers who may use ad blocking software or actively avoid or ignore traditional advertising.
Here is the guide to ultimate content creation.